The Well Northwest is a ministry located in the Pacific Northwest. Its mission is to help others discover God and His kingdom. I was tasked with rebranding the company complete with a logo, brand elements, and signage.
The goal of this design was to emulate water without being overt about it. The wave forms a w and establishes its mark while the circle nods to a wells shape.
With water as the main inspiration for the logo, brand elements were created to compliment the design esthetic and infuse a Northwest feel.